Using lies in research »

Lies. We consider them an occupational hazard. In the course of our research at Bolt | Peters, organizations both large and small will inadvertently ask us to participate in their lies and, intentional or not, the implications are often dire. When we lie to ourselves, our users, or our team about issues at the core of a user experience project, we unwittingly accelerate the interface’s demise. It can be an uncomfortable topic, but uncovering the lies behind a product or interface can be one of the most effective ways to turn ailing projects around.