Immersive mobile e-commerce search using drop down menus »

In this article, I will explore the topic of using a specialized drop-down menu as one of the ways of creating immersive experience in mobile e-commercesearch UIs, and I’ll introduce a novel design pattern, the status bar drop-down menu. In contrast to existing mobile search interfaces that devote 24-33% of the screen to navigation, the status bar drop-down menu allows 100% of the screen real estate to be dedicated to search results, while also providing convenient and intuitive access to navigation and filter functions.